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Can Independent Insurance Agents Sell Policies from Any Insurance Company?

May 28th, 2025

3 min read

By Daniel J. Middleton

Can independent insurance agents sell policies from any insurance company

Searching for the right insurance coverage involves many decisions. One question we hear from Central New York residents focuses on how insurance agents work with different carriers. You might wonder if all insurance agents can offer you policies from any company on the market, or if there are limitations that affect your options.

At the Horan insurance agency, we work with clients throughout Central New York who want clarity about how the insurance industry operates. We aim to help you better understand the relationship between agents and insurance carriers so you can explore your coverage options.

In this article, we'll explore the appointment system between agents and carriers, the difference between independent and captive agents, and how this affects your insurance options in the Central New York market.

How Insurance Agent Appointments Determine Which Policies They Can Sell

Independent insurance agents don't have unlimited access to every insurance carrier on the market. Agents can only sell policies from companies with whom they've established formal appointment relationships.

These appointment arrangements involve specific criteria and expectations from the insurance carriers. Companies carefully evaluate potential agents before granting them the authority to represent their products. This appointment process helps carriers maintain quality control and ensure their policies are sold by qualified professionals.

Appointment Relationships - The Foundation of the Agent-Carrier Connection

When you work with an independent agency like Horan, you benefit from our established relationships with multiple carriers. These appointments allow us to compare various options when creating insurance solutions for our clients.

The Difference Between Independent Agents and Captive Agents in the Insurance Marketplace

The insurance agent landscape includes two main business models: independent agents and captive agents. These distinctions significantly affect which policies they can offer you.

Independent agents, like those at the Horan insurance agency, work with multiple insurance carriers. This structure allows us to present options from various companies when helping clients find suitable coverage.

Captive agents operate under a different model. Companies like State Farm, Allstate, and to some degree, American Family and Farmers Insurance primarily use captive agents who exclusively represent their brand. These agents typically sell policies only from their parent company, not from competitors.

This distinction explains why you'll notice different agency structures when shopping for insurance. Some insurance offices represent just one company, while others—like independent agencies—represent several.

Learn more about the distinctions between captive agents, direct writers, independent agents, and brokers in the insurance industry.

How Insurance Company Subsidiaries Create Additional Options for Consumers

Even within the captive agent model, some flexibility exists through subsidiary companies. Major insurance carriers sometimes create subsidiary brands that operate differently from their parent company.

For example, Farmers Insurance Group has a subsidiary called Foremost Insurance that works with independent agencies like Horan. This arrangement allows Farmers to maintain its captive agent structure while still participating in the independent agency marketplace through a separate brand.

These subsidiaries create additional options for consumers, as they make certain company products available through multiple distribution channels. When working with an independent agency, you may have access to these subsidiary brands even if the parent company operates exclusively through captive agents.

What This Means for Your Insurance Shopping Experience in Central New York

Understanding the relationship between agents and carriers affects your approach to finding insurance coverage. When you work with an independent agency, you gain access to their entire portfolio of appointed carriers. This breadth provides more options than visiting a captive agent representing just one company.

For Central New York residents, this means you can simplify your insurance shopping by working with an independent agency that has appointments with multiple carriers. Rather than visiting several different captive agents to compare options, you can review various policies in one location.

The carrier-agent relationship also explains why you might receive different policy options when working with different independent agencies. Since each agency maintains its own set of carrier appointments, the available options can vary from one independent agency to another.

Finding Suitable Insurance Coverage Through Agency-Carrier Relationships

The insurance marketplace operates through established relationships between agencies and carriers. This system ensures that agents have proper training and authorization to represent specific products while giving consumers various ways to shop for coverage.

As you look for insurance policies in Central New York, understanding these relationships can help you make informed decisions about where to shop. Independent agencies provide access to multiple carriers through their appointment arrangements, while captive agents focus exclusively on representing their single company's offerings.

At the Horan insurance agency, we maintain relationships with numerous carriers to provide Central New York residents with suitable coverage options. Our licensed agents can explain how these relationships benefit you during your insurance search and help identify potential solutions that may address your coverage requirements.

Click the Get a Quote button below to learn more about our carrier relationships and discover how our appointed carriers might offer solutions that align with your insurance requirements.

Learn whether Horan is a suitable independent agency for your insurance requirements.

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Daniel J. Middleton

Daniel is an accomplished content creator. He has been working in publishing for almost two decades. Horan Companies hired Daniel as its content manager in November 2022. The agency entrusted its messaging to him. Since then, Daniel has written insurance articles, service pages, PDF guides, and more. All in an effort to educate CNY readers. He's helping them understand the world of insurance so they can make informed decisions.